"Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline," Cook said. "While Greater China and other emerging markets accounted for the vast majority of the year-over-year iPhone revenue decline, in some developed markets, iPhone upgrades also were not as strong as we thought they would be. While macroeconomic challenges in some markets were a key contributor to this trend, we believe there are other factors broadly impacting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases, and some customers taking advantage of significantly reduced pricing for iPhone battery replacements."
Other figures are "broadly in line" with predictions, Cook continued, cautioning that it will be several weeks before the final data is presented.
Another factor hurting revenue was supply constraints for AirPods, the iPad Pro, the Apple Watch Series 4, and the redesigned MacBook Air.
"These last two points have led us to reduce our revenue guidance," Cook explained, specifically attributing all of the company's global revenue decline to a slowing Chinese economy and the trade war initiated by U.S. President Donald Trump. Shrinkage in the Chinese smartphone market has been "particularly sharp," to the point that the non-iPhone segments of Apple's worldwide business — iPads, Macs, Watches, services and accessories — cumulatively grew 19 percent.
http://appleinsider.com/articles/19/01/02/apple-lowers-holiday-quarter-guidance-on-lower-than-expected-iphone-sales
It’s not just one thing, but let’s thank Donald for fkng with China.
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