http://www.breitbart.com/big-hollywood/2018/06/01/report-samantha-bees-low-rated-tbs-show-cant-afford-lose-another-advertiser/
The fallout from Samantha Bee's decision to call Ivanka Trump a "feckless c*nt" continues, as prominent advertisers Autotrader and State Farm pulled their ads from her show on Thursday - this presenting a particularly troubling development for Bee, whose ratings have plummeted from last year.
Despite an apology from the host of TBS's Full Frontal, sponsor Autotrader and State Farm jumped ship from Bee's show and the threat of additional departures remains real. While more successful shows with established personalities - such as Sean Hannity and Laura Ingraham - can weather the storms of sudden sponsor loss, as the numbers below reveal, Samantha Bee is anything but successful.
According to The Wrap:
Year-to-date, Bee's Nielsen ratings are down 34 percent among adults ages 18-49, which is the demographic most-coveted by primetime advertisers. Isolating just millennials, a label assigned to adults ages 18-34, she's shed a whopping 47 percent - or nearly half - of her 2017 viewership.
In terms of total viewers, "Full Frontal" is down 29 percent year over year.
Those losses are really bad. They are also about the same when isolating Q2 2018 vs. Q2 2017 and the entire fall/spring season-to-date, so we won't bog you down with too much data. ...
The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. ~ D.H. Lawrence
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