The trust matrix.
If you don't have a system of trust in place, then the folks who look after your privacy will find ways to monetise and sell it.
Twenty years of talk about the issue, and now elections are won and lost because it hasn't been addressed in a way which protects end users adequately.
The British government finally decides to listen because a young chap, once from Cambridge Analytica, explains what the company did with the information it had.
Data, he says, is the "electricity" of the new economy.
http://www.nytimes.com/2018/03/27/world/europe/whistle-blower-data-mining-cambridge-analytica.html
It's a nice way of putting it. I think of knowledge as the raw material rather the energy of cyberspace, and data about people are only one sort. But it is much the same idea.
These sorts of resources can be used for good and for evil purposes. Private data wants a sensible level of protection, especially when it comes to the bulk capture of information about individuals.
Free services means creative business models.
It is now very clear that Mark Zuckerberg cannot be President. When choosing between money and morality, he chose the former.